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My Christmas owner Nicole Keleher has experienced challenges running a seasonal shop, but having both bricks and mortar and online stores has helped increase reach and exceed sales budgets. Add some theming concepts and a blog into the mix, and this former finalist for Australian Retailer Association’s Independent Retailer of the Year award has become a Christmas favourite.
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If you’re an online retailer, having a pop-up shop is a fantastic way to move stock, give your customers a chance to see and touch your products and rustle up new interest in the business. But if you’ve never had one before the idea can be daunting. We speak to popUPshops Australia and instant retail founder Scott Williams to find out what you need to know.
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