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My Christmas owner Nicole Keleher has experienced challenges running a seasonal shop, but having both bricks and mortar and online stores has helped increase reach and exceed sales budgets. Add some theming concepts and a blog into the mix, and this former finalist for Australian Retailer Association’s Independent Retailer of the Year award has become a Christmas favourite.
Content marketing is an essential tool for charities and Melbourne not-for-profit One Girl excels with its poignant and lively stories from the frontline. We speak to One Girl’s wordsmith, Larissa Ocampo.
In the last decade Appliances Online founder John Winning has built up his company to become the largest solely online appliances store in Australia. He tells us why it’s just won the StarTrack ORIAS Online Retailer of the Year Award and offers five tips for winning the retail war.
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Inspiration Q&A Motto Fashion: How to boost sales during off-peak sales season
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Inspiration E-commerce Expo 2015: The ultimate recap